What is branding ?
According to wikipedia :
A branding agency is a firm that specializes in creating and launching brands, as well as re branding. The role of a branding agency is to create, plan and manage branding strategies for clients, but can also involve support in terms of advertising and other forms of promotion.
In order to develop a more profound understanding of the function of these organizations it is initially important to capture the idea of branding. In short, branding is the process of developing a company’s brand, including a name, identity system and messaging platform. These aspects will develop what is referred to as a brand message, which will then be applied to marketing campaigns to spread that message. A brand represents a promise to your customers, what they can expect from your products/services, and essentially what differentiates your offering from competitors.
It is a vital element across all industries, as it allows organizations to gain competitive advantage, define a coherent brand communication strategy, and to increase and reach the target market.
All organizational sectors, whether it is a business, non-profit organization, or even a government agency, use branding agencies. Most often, organizations look to hire branding agencies in order to produce brand strategy and brand identity.
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