To navigate the website for Arcade Fire’s coming album, “Everything Now,” users need to click through a cluttered cascade of Windows 98-style pop-ups.
Balenciaga’s new website looks as stripped down as a Microsoft Excel spreadsheet, with plain black boxes and no-frills Arial font.
And the D.I.Y.-looking home page for Solange resembles the desktop of a candy-colored iMac, complete with QuickTime windows and rows of blue folders.
Web designs have come a long way in 20 years, but some are taking a step back to evoke a sort of hipster nostalgia for the early days of the internet.
“They’re tipping their hat to the 1990s,” said David Lee, the chief creative officer of Squarespace, a web platform company based in New York that has created millions of websites for clients. Mr. Lee said that he has seen a recent uptick in what he calls an “anti-design brutalism,” with clients opting for more bare-bones, retro-looking sites.
What is branding ?
According to wikipedia :
A branding agency is a firm that specializes in creating and launching brands, as well as re branding. The role of a branding agency is to create, plan and manage branding strategies for clients, but can also involve support in terms of advertising and other forms of promotion.
In order to develop a more profound understanding of the function of these organizations it is initially important to capture the idea of branding. In short, branding is the process of developing a company’s brand, including a name, identity system and messaging platform. These aspects will develop what is referred to as a brand message, which will then be applied to marketing campaigns to spread that message. A brand represents a promise to your customers, what they can expect from your products/services, and essentially what differentiates your offering from competitors.
It is a vital element across all industries, as it allows organizations to gain competitive advantage, define a coherent brand communication strategy, and to increase and reach the target market.
All organizational sectors, whether it is a business, non-profit organization, or even a government agency, use branding agencies. Most often, organizations look to hire branding agencies in order to produce brand strategy and brand identity.
Why us :
Vidaan gives you best design and layout for your business.