To navigate the website for Arcade Fire’s coming album, “Everything Now,” users need to click through a cluttered cascade of Windows 98-style pop-ups.
Balenciaga’s new website looks as stripped down as a Microsoft Excel spreadsheet, with plain black boxes and no-frills Arial font.
And the D.I.Y.-looking home page for Solange resembles the desktop of a candy-colored iMac, complete with QuickTime windows and rows of blue folders.
Web designs have come a long way in 20 years, but some are taking a step back to evoke a sort of hipster nostalgia for the early days of the internet.
“They’re tipping their hat to the 1990s,” said David Lee, the chief creative officer of Squarespace, a web platform company based in New York that has created millions of websites for clients. Mr. Lee said that he has seen a recent uptick in what he calls an “anti-design brutalism,” with clients opting for more bare-bones, retro-looking sites.